Persuasion Architecture By Dave Young & Team
But first... What is Persuasion Architecture?
In simple terms, Persuasion Architecture helps you convert more traffic and make more money.
In more detailed terms, Persuasion ArchitectureTM is the result of eight years of intense focus on optimizing online marketing.
Persuasion Architecture is a framework, methodology and software tool set developed by Future Now Inc. to plan, build and optimize, persuasive systems on-line and off-line, irrespective of channel. The unique benefit of Persuasion Architecture is that it allows you to scientifically plan marketing scenarios from a customer-centric perspective and optimize them.
If you would like to read in detail about Persuasion Architecture order your copy of the Number #1 Best Seller, Waiting for Your Cat to Bark, Persuading Customers When They Ignore Marketing, by Bryan & Jeffrey Eisenberg with Lisa T. Davis.
You could spend months, possibly years experimenting with Persuasion Architecture, or you could simply hire Dave Young and his team to do it for you. Your results will happen much faster
Persuasion Architecture Options for Your Business
OPTION A: Limited Scope, quick turn-around
1. Full uncovery session
2. Persona development for 4 to 5 complete personae
3. 2 conversion points (lead generation, newsletter, single product or retail store)
4. No more than 12 pages
5. Copywriting is included
6. Site built using simple content management system
7. Includes customization of an off-the-shelf template.
8. Article, news and blog functionality included. (email newsletter module available)
9. Site will be "live" in 14 days from start to finish. (optimization phase begins immediately)
Note: All below Fees quoted in Australian Dollars
PRICE: $22,000 (includes GST) for existing Wizard of Ads marketing clients
$27,500 (Includes GST) for new clients
Additional costs include reimbursement of airfare (economy) and hotel for a team of two to travel to your location for 1 week, cost of Content Management System (under $500) and any additional graphic art work beyond basic color selections.
Client will also enter into an Optimization agreement for $550-$1,100 per month (includes GST) for an initial 1 year period which will be tied to existing revenue and increased in successive years based on percentage growth of the business.
New clients have the option of including an evaluation of their existing advertising plan and becoming WOA marketing clients with the traditional "uncovery" fee waived.
Basically, a team of two trained experts will come to your location and build you a web site in 4 weeks. It won't be "under construction", but ready for your customers to see it. That being said, it will also mark the beginning of a long-term optimization process. Your site will continue to improve and/or evolve month after month as we help you to maximize your online investment.
OPTION B: Full Persuasion Architecture (unlimited Scope)
Prices start at $49,500 and go up to six figures for uncovery, persona development, wireframe along with working in an advisory role with your copy writer, developer and graphic designer. These are custom projects. Pricing is based upon complexity of the job and the team required to complete it.
OPTION C: Web Site Optimization and Consulting
$1,100 per month (includes GST) for 6 months minimum
Includes suggestions for headlines, copy, persuasive momentum.
Suggestions for A/B testing strategies using Google's Website Optimizer.
In Australia: To arrange a Persuasion Architecture program for your business please call (07) 47284866 or send us an email.
In North America: Email Dave or give him a call at 308-254-2732 to discuss dates and pricing.
