About Wizard of Ads
Founded by Roy & Pennie Williams in 1987, Wizard of Ads is a marketing research, teaching, and consulting organization. Our purpose is to help small business owners achieve business growth not just by percentages, but by multiples!
Wizard of Ads? Funny Name!
Roy was nicknamed ‘Wizard of Ads’ by an early client. This was due to the amazing growth generated by the business communication strategy he designed and helped implement. That business owner is still a client today.
Roy’s first book The Wizard of Ads, ‘turning words into magic and dreamers into millionaires’ was voted Business Book of the Year in 1998.
His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller.
The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status in late 2001.
The First Branch Office
Craig & Angela Arthur opened the Australian Wizard Partner office in Townsville, Queensland, on August 29th 2001.
Since then a further 48 offices have opened in Canada, the United States, Central America, the United Kingdom, and Australia.
